Relationships among Visual Advertising Value, Brand Attitude and Customer Behaviors in Chinese Alcoholic Beverages Industry
نویسندگان
چکیده
The purpose of this study is to measure the relationships among visual advertising value, brand attitude and customer behaviors based on Value–Attitude–Behavior Model in Chinese alcoholic beverages industry. PLS-SEM adopted analyze data by using SmartPLS 4. Findings demonstrate that informational value credibility positively influence attitude, which later significantly affects repeat purchases willingness recommend. This makes a theoretical contribution advertising, behaviors.
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ژورنال
عنوان ژورنال: Journal of humanities and social sciences studies
سال: 2023
ISSN: ['2663-7197']
DOI: https://doi.org/10.32996/jhsss.2023.5.9.2